If you’ve been paying attention to the cool bloggers, you’ll have heard that one of the funniest ladies on the InterWebs rolled into town on her (No) Book Tour. That would be a tour to promote a book she didn’t write featuring get-togethers in selected cities for the non-signing of said non-book. But what is really amazing about this feat of not writing a book is that BOSSY has managed to talk large corporate sponsors — like Ford, Burger King, Seattle’s Best Coffee and Atlantic Records — into sponsoring this whole drive around America. Ford even gave her a new Fusion for the adventure, which she promptly named Harrison. And did I mention this is the SECOND sponsored roadtrip around America BOSSY has made? While I’ve always had the suspicion on this blogging thing that I was (in caps) DOING IT ALL WRONG, clearly now I know I am. Here I’ve been blogging because I love to write, and this back-to-the-land adventure is too funny not to share, but mostly because it saves me having to repeat my stories endlessly.
But BOSSY, and the über bloggers I met at the dinner in Palo Alto are clearly doing it right. As in getting paid for it — either in money or swag or enough opening and launch parties to exhaust even Lindsey Lohan. Heck, I wrote a glowing review of the NatureMill Home Composter (which is still getting dozens of hits a week, thank you very much!) and they didn’t even send me a free upgrade when they released the XE Series. (Really, are there that many bloggers writing about home composters that they can afford to pass up this resource?)
BOSSY and the other bloggers are also massively present on Facebook and Twitter, which I’m still using sporadically and, again, probably wrong. Actually this blog Twitters (Tweets?) more than I do. It’s set up to automatically Tweet new posts. And my iPod keeps posting entries to Facebook every time I set a NikePlus goal or use it as a pedometer to track a power walk. Actually, I wish my iPod would stop Facebooking — or whatever it’s called. My times are embarrassing, and if I could figure out how to stop it from blabbing every detail to Facebook, I would. But I’m apparently not that tech savvy. Or my electronics are more effective at Social Media than I am.
But getting back to DOING IT RIGHT, I have got to get in on this sponsorship gig. My middle name is Road Trip. I am the Queen of Road Trips. I’ve driven across the US at least eight times — from East to West, North to South and once from Alaska to New York. Clearly, you need a gimmick. Like not writing a book. But I suspect that BOSSY’s real attraction to Corporate America is that she probably has a hundred times my readership. And most of her readership is probably made up of American consumers, unlike my heavily Eastern European readership.
But let me work on this gimmick that will make me sponsor-worthy. How about if I set off in search of America with a dog as my co-pilot? Surely Purina and a pet-friendly motel chain like Best Western would be interested in that. Oh wait, John Steinbeck beat me to that — without a blog and without sponsors. How about if I load up Flame with cases of Two Terrier Vineyards’ finest and launch a Wine To The People Tour to educate American palates to the joys of real French style Rosé. Given the fact that some people are still surprised when they try our Rosé to learn that it isn’t sweet and isn’t made of Zinfandel (quel horreur!), there is much education to be done. Yet, I can’t see who would be interested in underwriting that. Surely not Gallo which is making a tidy sum in White Zinfandel and cheap blush wine. Hmmm. Must work on concept. And get up to speed on Social Media. And train one of the dogs to drive.
NOTE: I took a couple of bottles of Two Terrier Rosé down to the meet-up and was please at how it survived a 100 mile trek in a car without air conditioning and with a couple of terriers sitting on it.
totally jealous that you were able to meet the famous Bossy and eat that awesome buffalo mozzarella; don’t feel so bad – Utz still hasn’t stepped up to sponsor Project Cheeseball
BTW, I am getting a blog makeover soon so they may not be featured as prominently since I need to show that my blog is waaaaay more than cheeseballs (even if it isn’t)
Good luck with your road trip sponsorship; give me some pointers once you get it lined up
If you are kicking UTZ Cheeseballs to the curb, I’m going to submit a Cheeseballs in Paradise Photo Essay to your blog. Just to keep the dream alive.
I personally find all that work securing and writing for a sponsorship exhausting. More power to the bloggers who can do that, I’m just too lazy… and not at all jealous of them.
By the way, the picture of the food looks soooo good.
The food was billed as Vegan, Vegetarian, Gluten-Free, non-peanut based and a dozen other scary things. Turns out it was just Italian. And very good and garlicky.
No air conditioning?!
You Northern Californians are simply barbaric.
Well, the ugly little secret of the Prius is that a good part of the fabulous gas mileage comes from reducing the size & weight (and therefore effectiveness) of the air conditioning unit. My early model Prius couldn’t get beyond tepid with air conditioning on full blast. My new Prius actually has pretty decent air conditioning. It just took me 80 miles of driving to discover the button to turn it on! So…driver error.
Why does Doing It Right feel so hard? Would kill for more of that wine! Nice to meet you.
Well, in the words of Simon and Garfunkel: “Slow down, you move too fast…” If you’d given yourself breathing room between cities, it might have been more fun. And you would be able to see something besides pre-dawn roads on your travels. Still jealous though.
And until I get our winery bonded, the only legal way to distribute our wine is for free and out of the back of the Prius. So catch you on the next roadtrip.
Sometimes you have to wonder if all those sponsorships start tainted what they write. I get a lot of offers to try free foodstuffs but have started turning them down if it isn’t something I think is good, like spice blends full of salt. I don’t want my blog to be one big ad.
If someone with deep pockets would underwrite my roadtrip addiction, I’d happily sell out!
About that Wine to the People tour…will drive for wine. And I already like terriers. LOL
Well, at least Bossy got to have some Two Terrier rose. Probably worth the nearly sleepless cross country trip. Wears me out just reading about it, and I do.
Bossy has had a few longer stops just to show that she should still be out and about instead of locked up somewhere. I don’t worry about her since she is a grown woman and all. But I had to send the Barbie getting leg surgery thing to my daughter even if she couldn’t open it.
I don’t know what doing it right means, but getting paid to travel probably isn’t all that fabulous most of the time. Have you seen Up in the Air? Not even close as a parallel, but I like to pretend George is a distant cousin (same age as my sister and I know his parents — close enough). Best I can do.
You have a fledgling vineyard to grow and surrounding land to reclaim for the planet. Your hands are pretty full, especially for someone without a working kitchen >) I understand the deliciousness of a call to the road, but maybe not right now.
Food and the wine look scrumptious.
I think Dog is My Co-Pilot is the ticket…followed by a movie of the week perhaps? Looks like a great evening. That Bossy is sweet.
Bossy is da bomb.
Plus, how is it possible for one woman to always look so good in photos?
I’m glad you had a good time!